If your business is online, you know there is value in social media. If you have been trying hard to make use of it, but have yet to see any real results it may be time to examine your social media practices. Follow these tips for social media success:
1) Form a plan of attack. Just because social media is a newer, doesn’t mean you don’t need a marketing plan. You need to set goals, map out how to achieve them, and monitor your progress. If you need a hand with this, check out this free white paper on what social media is. Although written in 2008, it is still a good basic guide with definitions.
2) Write engaging content. If you’re not attracting many people, maybe it’s because you’re not very attractive! Publish interesting content across the board – whether it be on Facebook, Twitter, or your blog. Check out what people are searching for on Google Trends.
3) Put the right person in charge. Make sure the person you have managing your social media campaign is personable and enjoys what they are doing. You’d be surprised at how strongly such qualities can be conveyed over the internet.
4) Make sure you’re on the right site. Just because Twitter is the biggest thing since sliced bread, it doesn’t mean it’s the right place for you to pour your social media efforts. Find out how your demographic uses social media and capitalize on it.
5) Listen up! Use social media to create a personal relationship with your customers. Facebook can be a valuable tool, if you pay attention to what your fans are saying and is even more powerful when you respond to them. Sure, the ultimate goal is to sell your product, but that is much easier if you have developed a relationship with them first.
6) Get serious about social media. What you put in reflect what you will get out. If you don’t spend anything on social media you won’t see the results you’re hoping for. Just as with all forms of marketing, it takes a little bit of cash to really take advantage of all social media has to offer. Think about investing in real campaigns, purchasing tools that enable you to track your progress, and hire people to help launch your efforts.
Keep in mind that as with any marketing campaign, using social media takes time. Remember it’s called social media for a reason. The point is that it is built on personal relationships and connections, both of which take time to build. Be patient and be diligent, your efforts will pay off.