You make signs, and you want to make them for others. If you have been building your repertoire in the community, chances are you have also been building your potential client list. You know who is on the list, they are the people who have expressed interest in your sign business, but have yet to commit to anything formal.
You should be following up with them regularly, via email newsletters, phone calls, and standard mail, and keeping them up-to-date on promotions and specials your business is running. In your next contact with them, pass them this checklist, which will help them get their brain thinking and their feet moving on the path to actually committing to a sign purchase from your shop.
(Cut and paste steps 1-3 into w word document with your letterhead. Print and use with customers as needed.)
Step 1: What does my community allow? To get the answers to the following questions, head to your local Town Planning and Zoning Administration office.
- What is the maximum size for outdoor signs?
- How are square footage allowances determined?
- What illumination options are available for indoor and outdoor signage?
- What are the set-back limitations?
- What is the process for obtaining a sign permit?
Step 2: What does my business need? Take a good look at the business and assess your business’ sign needs. Get the opinions of several people to draw a rounded, unbiased conclusion.
- Do I have a logo I can use for a sign?
- Does my logo need to be updated or revised?
- Does my building need a main ID sign?
- Do I need a sign in the entryway or reception area?
- What building signs do I need?
- Do I need indoor signs, such as directional or A.D.A. compliant signs?
- Should I employ graphics on my vehicles?
- Will I need temporary signs for job-sites or special events?
- Do I need a banner or A-frame sign for special promotions?
Step 3: Hiring a company. Of course, we want you to hire us, but to be fair, here is a guideline for selecting your sign shop.
- Set up a consultation with a local sign shop, preferably us.
- Use this questionnaire to explain your business’ current sign situation, and future sign needs.
- Ask who will handle installation and electrical wiring, as well as removal and disposal of old signs.
- Request a quote. (This can be done from several companies for comparison purposes, although I am sure we are the best.)
- Pay a deposit.
- Receive a layout for your sign(s).
- Handle the appropriate paperwork with your local municipality for your Sign Permit, which includes taking a layout of your sign to the City or Town Clerk’s office.
- If you need to dig for your sign install, call Digsafe to make sure the location is utility-free.
- Get ready for your sign install, and enjoy the benefits of a silent salesman who never sleeps.