I liked the video below, taken from one of his recent articles, because it concentrates on logo design, a basic element of a fine sign design. It’s easy to just slap vinyl letters on a substrate; anyone can do that. But to design a sign that communicates and fulfils a need for your sign customer… that separates the true signmaking professional from the amateur. And many sign shops are involved with logo designs because our customers tend to be small businesses.
From time to time we get comments from customers who say “my coupon code won’t work”. Here’s why these coupon codes don’t work. The coupon code came from a bogus or fake source. Let’s face it, everybody wants a coupon. So there are sites that have sprung up as a so-called clearinghouse to “offer” you coupons. These […]
Recently, I was corresponding with a prospective customer about Mutoh large format printers, when she responded, “We are looking at getting a more well known brand. Do you sell HP, Mimaki, or Roland?” That caught me by surprise as I was under the impression that you couldn’t get better known in the printer world than Mutoh. So, for those of you who aren’t familiar with Mutoh, let me tell you about them.
What is the big difference between the R series Vinyl Express cutter, which sells for hundreds, and the Q series Vinyl cutter that is in thousands? What is special about the Q series that makes them so much higher priced? This post answers that question.
Of all the FAQs we receive, the most Frequently Asked Question is about Transfer Tape: “Which tape should I use?” We have lots of articles, and a comprehensive guide to help steer you in the right direction. But as more people discover vinyl graphics and use them for different applications, like wall graphics and mugs, […]