A Basic Guide to Pricing Signs, Banners, and Wraps

One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.


A Basic Guide to Display Options for Indoor Banners

The market for exhibition graphics is tied to the health of the convention industry and, despite the recent economic hardships, there are indications that this sector of the economy is growing. Most exhibition graphics are digitally printed, but don’t assume there’s no place for good old spot color vinyl. To help you monetize this market, we present this article: A basic guide to indoor banner displays.


One Way To Price Banners

There’s a rule of thumb in the vinyl graphics business: Retail pricing should be based on the cost of your materials, plus a 30% markup. That may work for aluminum sign blanks, but if you use that formula for banners, you will cheat yourself and devalue your product. As with all rules, there are exceptions. And pricing in your local marketplace can have an effect at where you set yours.



A Basic Guide to Banner Making

Banners are big business for sign makers. It’s estimated that 40% of a sign shop’s profits come from custom made banners. So they’re not only popular but also very profitable if priced correctly. The market for banners is deep and wide. You can sell in high volume to retail stores, and in lower volume to a wide variety of secondary markets including schools, municipalities, and individuals. Learning to make, sell, and install banners correctly is an important step to becoming a profitable sign business. To smooth out the road for you, we offer this basic guide to banner making which will give you an overview of the equipment, tools and supplies needed, display options, pricing guidelines, and a few tips. Let’s start with the basic equipment list.


Banner Printing Basics

Banner printing is a good, effective way to advertise any business. It is an inexpensive way to make a sign that can promote your brand name, provide company information, highlight a special deal, or raise a call to action. Banner printing is the perfect solution for large business events where many companies will gather to meet, or for smaller corporations looking to create an indoor sign that meets a specific need.