EnduraINK PRO One Liter Ink Bags

Busy sign shops with large format printers produce stunning vehicle wraps, banners, commercial window graphics, backlit signs, wall wraps and more. To produce all those cool graphics printers drink ink. To use the SIOPS business model, Ink is one of the inputs, for which pretty prints are output. The benefit of managing your inputs and […]


LXI RIP 12 Cost Estimation Tools

As we’ve engaged with our customers this year, we’ve heard a lot of questions about pricing strategies.  But asking what to charge is like the old adage about getting the cart before the horse. Or, in 21st century parlance, it’s like planning a web-based business when you don’t have internet access. How do you manage […]



Ghost Reflective Vinyl Graphics

Ghost reflective is an effect achieved by reversing the basic principles of graphic design. Normally we
build graphics with contrasting colors and values to make them more visible, more legible. Johnny Law is doing the opposite. They apply white reflective vinyl on white patrol cars, black on black, etc. That’s why it’s called ghost vinyl.



A Basic Guide to Pricing Signs, Banners, and Wraps

One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.