Busy sign shops with large format printers produce stunning vehicle wraps, banners, commercial window graphics, backlit signs, wall wraps and more. To produce all those cool graphics printers drink ink. To use the SIOPS business model, Ink is one of the inputs, for which pretty prints are output. The benefit of managing your inputs and […]
As we’ve engaged with our customers this year, we’ve heard a lot of questions about pricing strategies. But asking what to charge is like the old adage about getting the cart before the horse. Or, in 21st century parlance, it’s like planning a web-based business when you don’t have internet access. How do you manage […]
If you’re one of the entrepreneurs considering a garment decoration startup. you may be overwhelmed with the different methods the market has to offer. We’re here to help you cut thought the clutter. If you’re on a small budget, please hop over to our T-shirt printing options in the under $5,000 article. If your ambitions […]
Ghost reflective is an effect achieved by reversing the basic principles of graphic design. Normally we
build graphics with contrasting colors and values to make them more visible, more legible. Johnny Law is doing the opposite. They apply white reflective vinyl on white patrol cars, black on black, etc. That’s why it’s called ghost vinyl.
A while ago we told you about a new and improved hot peel heat transfer film form Chemica. QuickFlex is a great step forward for T-shirt shops who want a super-soft, high volume film. It applies in only five seconds and can be peeled hot, so it’s great for maximizing productivity. It turns out there’s […]
One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.