As we’ve engaged with our customers this year, we’ve heard a lot of questions about pricing strategies. But asking what to charge is like the old adage about getting the cart before the horse. Or, in 21st century parlance, it’s like planning a web-based business when you don’t have internet access. How do you manage […]
Ghost reflective is an effect achieved by reversing the basic principles of graphic design. Normally we
build graphics with contrasting colors and values to make them more visible, more legible. Johnny Law is doing the opposite. They apply white reflective vinyl on white patrol cars, black on black, etc. That’s why it’s called ghost vinyl.
A while ago we told you about a new and improved hot peel heat transfer film form Chemica. QuickFlex is a great step forward for T-shirt shops who want a super-soft, high volume film. It applies in only five seconds and can be peeled hot, so it’s great for maximizing productivity. It turns out there’s […]
One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.
Unfortunately, the most common result to piles and piles of work is more procrastination. To nip this vicious cycle in the bud, you need to avoid putting things off all together, which is much easier said than done. If you find yourself to be a chronic procrastinator, try implementing these 5 tips designed to jump start you to work.
Who doesn’t want to reduce their sign making business costs? With a little bit of planning and good organization you can likely decrease spending and increase profits for your sign shop. Make sure you are following these 5 tips to reduce your small business expenses.