Commercial vehicle wraps are supposed to increase visibility for the businesses who own the fleets. But, as wrapped vehicles become more common on our roadways, they also increase visibility and demand for vehicle wraps and customization. On the consumer side, this increased awareness of what can be done with vinyl generates more demand for paint […]
In their quest to make positive contributions to sustainability as a global manufacturer, ORAFOL is changing some of its core products and practices. The latest is a new premium cast vinyl designed to appeal to sign makers, installers, and customers who want to minimize the environmental impact of looking cool in a wrapped vehicle. The […]
Success in business requires repeat customers. Repeat business require customer satisfaction. For vehicle wrap installers, customer satisfaction depends on how the wrap looks a few weeks or months after installation. Unfortunately, that depends largely on how your customer takes care of the vehicle. So the success of your wrap business depends not only on creating […]
Most of the fanfare in our Fall 2014 catalog is about new equipment and heat transfer materials. But we’ve added some nifty shop tools too. As anyone who’s worked in a busy sign shop knows, having the right finishing and application tools can be almost as important as having the right equipment. Well-designed vinyl application […]
From custom racing stripes to commercial fleet lettering, vinyl vehicle graphics have long been a mainstay of the digital graphics industry. As more aspiring young sign makers get into the market, the challenges of vehicle graphics generate lots of questions. Questions about the best choice of vinyl, surface preparation, and application methods can be more […]
With all the attention begin given to printed wraps, you could be forgiven for assuming there’s no demand for vinyl vehicle graphics anymore. That would be a costly assumption because there’s a growing market for vehicle graphics created from good old adhesive backed vinyl. Let’s look at a few of these new markets in light of the required materials and some tips for connecting with these customers.