A Basic Guide to Pricing Signs, Banners, and Wraps

One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.



A Basic Guide to Vehicle Wraps

We recently wrapped up another Avery-MUTOH Wrap Academy lead by world renowned wrap installer Justin Pate. Justin has been wrapping vehicles professionally for over 16 years and is best known for his speed wrapping techniques. He can single-handedly wrap an auto hood in about 7 minutes. But speed isn’t everything. His success is built on Quality, Durability and Efficiency. Read how here.