Basic Sign Design: Your words say one thing while your design says something else

I liked the video below, taken from one of his recent articles, because it concentrates on logo design, a basic element of a fine sign design. It’s easy to just slap vinyl letters on a substrate; anyone can do that. But to design a sign that communicates and fulfils a need for your sign customer… that separates the true signmaking professional from the amateur. And many sign shops are involved with logo designs because our customers tend to be small businesses.




A Basic Guide to Vinyl Express® LXi 12 Vinyl Cutting Software

Many aspiring sign makers spend lots of time selecting the right cutter, then buy the least expensive software available. Only after they’ve setup the equipment do they realize that they don’t have the design tools they need to meet the demands of their waiting customers. How can you avoid this common pitfall? What software features do you need? How do you decide which level to purchase to keep from limiting the growth of your startup? We presents the answers in this article: A basic buyer’s guide to Vinyl Express® LXi sign software.


How to Create Chevron Text

We received a question this week that comes from the craft & hobby segment. A customer asked one of our technicians how to create “Chevron text”. This is a natural response to the explosion of Chevron patterned decals and garments in the market. Chevrons have been popular in fashion and personal items for a couple […]


Cloud Computing Comes to the Sign Industry

Technically speaking, “cloud computing” is simply software or data that’s housed in a location removed from users’ workstations. Most CRM software used by small businesses fits this description. But in general parlance, the term has become a more specific reference to web based applications that allow users to access software on PCs and/or mobile devices via the internet. The term “cloud” doesn’t refer to anything atmospheric but rather to the complex shapes drawn by people trying to visually describe the connections between networked servers and users