by Jerry | Sales & Marketing, Small Format Printing
During our PrismJET VJ24 webinar, several attendees asked if they could use our 24″ ecosolvent printer to print YETI mug decals. The simple and exciting answer is Yes you can. The compact PrismJET VJ24 and VJ24X are ideal choices for creating colorful, engaging and durable decals for YETI mugs and similar drinkware items. Since these are […]
by Jerry | Banner Sales, Business Strategies, Car Wraps, Sales & Marketing
One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.
by Jerry | Banner Sales, Sales & Marketing, Sign College, Wide Printing
The market for exhibition graphics is tied to the health of the convention industry and, despite the recent economic hardships, there are indications that this sector of the economy is growing. Most exhibition graphics are digitally printed, but don’t assume there’s no place for good old spot color vinyl. To help you monetize this market, we present this article: A basic guide to indoor banner displays.
by Jerry | Engraving, Rotary Engraving, Sales & Marketing
Expanding into awards & trophies makes sense for sign makers. You can use your expertise with vector graphics and plotters to quickly master rotary engraving. Some sign software can be upgraded to engraving applications with the addition of a simple plug-in. Since there is so much overlap between these industries, rotary engraving might be the business booster you need to reach the next level. How does it work? What are the target markets and profitable products? What kind of equipment and software do you need? The answers to all of these are provided below.
by Jerry | Sales & Marketing
How do you manage to advertise your sign shop while shooting the breeze? First, you need to build up trustworthy relationships with the people who decide to follow you. You can do that by putting into practice the following 5 suggestions
by Jerry | Business Strategies, Sales & Marketing
In pretty much every community across the United States there are a handful of people who don’t like signs. They complain that they are unnecessary, a nuisance, gaudy, too big, cluttered, visual pollution, light pollution… the list goes on and on. So how can your sign shop convince the community? Read this post to find one resource.