In pretty much every community across the United States there are a handful of people who don’t like signs. They complain that they are unnecessary, a nuisance, gaudy, too big, cluttered, visual pollution, light pollution… the list goes on and on. So how can your sign shop convince the community? Read this post to find one resource.
Finding time to update your sign shop’s website content is probably not the first thing on your to-do list, and that is understandable. It should, however, at least be on your to-do list. Why? Google looks kindly on websites with new, relevant content, which in turn can boost your site’s ranking in search engines, getting […]
Public Relations professionals, or the guy at your business who handles dealing with the press, can do a lot for your business when it comes to mastering the technology overload we find ourselves in today. Just because many sign shops are small businesses doesn’t mean they can’t take advantage of the advances in technology geared toward linking people to businesses on a more social level. After all, small businesses are known for their personal touch. So, how can you get your sign business more involved in social media?
Well, at this point in the game, most businesses that are doing well are doing things right as well, which means one slip up can translate as a loss of business to the competition. Keep your sign shop at the top of its game by having a clear marketing strategy and avoiding these common marketing mistakes.
As sign makers continue to look for lucrative new markets, some traditional artisans are looking for the productivity gains of adopting digital technology. Much like today’s professional vehicle wrap installers, traditional window tint installers ply their trade with skills acquired through experience.
The old-schoolers know it as pencil selling. My business education taught me to call it return on investment (ROI) analysis. Whatever you know it as, this method takes your prospective customer through the math involved of the cost of their sign purchase versus the return. Here’s how to do it.