Every day entrepreneurs decide to jump into digital printing. Some are startups looking for a new business opportunity, but most are experienced sign professionals upgrading from vinyl graphics. Either way, there are important factors, and potential pitfalls that must be considered. Taking the plunge without thoughtful planning can complicate the transition to digital printing. Some […]
Every digital inkjet printer has an engine. Like the engine in your car, the printer’s engine is what drives its output. It’s the most critical element. The heart of the print engine is the print head. Just as the engine in your car determines how far and how fast you can go, the head in […]
Defective vinyl or problem vinyl is a complaint we hear whenever a person has any kind of issue with their vinyl. We field call after call from many customers on a daily basis. So we have a good feel for the types of problems our customers are having. One of the more common calls we receive […]
Variety is the spice of life. Mixing things up is usually a good idea. Would an un-tossed salad with all the veggies in separate little compartments be as enticing? Probably not. Who drinks rum & coke in separate glasses? Mixing things up is good in food and drink. It’s not so good in layered vinyl […]
Magnetic signs are a low cost alternative to lettering directly on a vehicle. Because a customer can easily put them on and then remove them, they are extremely popular for many small businesses. So magnetic signs are a staple of any complete sign making shop. They can offer two very important ingredients for sign business success: high margins and new customers. Let’s take a closer look at magnetic substrates considering the required tools, target market, your equipment options and finally, the care and maintenance requirements.
Many aspiring sign makers spend lots of time selecting the right cutter, then buy the least expensive software available. Only after they’ve setup the equipment do they realize that they don’t have the design tools they need to meet the demands of their waiting customers. How can you avoid this common pitfall? What software features do you need? How do you decide which level to purchase to keep from limiting the growth of your startup? We presents the answers in this article: A basic buyer’s guide to Vinyl Express® LXi sign software.