Defective vinyl or problem vinyl is a complaint we hear whenever a person has any kind of issue with their vinyl. We field call after call from many customers on a daily basis. So we have a good feel for the types of problems our customers are having. One of the more common calls we receive […]
Variety is the spice of life. Mixing things up is usually a good idea. Would an un-tossed salad with all the veggies in separate little compartments be as enticing? Probably not. Who drinks rum & coke in separate glasses? Mixing things up is good in food and drink. It’s not so good in layered vinyl […]
Magnetic signs are a low cost alternative to lettering directly on a vehicle. Because a customer can easily put them on and then remove them, they are extremely popular for many small businesses. So magnetic signs are a staple of any complete sign making shop. They can offer two very important ingredients for sign business success: high margins and new customers. Let’s take a closer look at magnetic substrates considering the required tools, target market, your equipment options and finally, the care and maintenance requirements.
Many aspiring sign makers spend lots of time selecting the right cutter, then buy the least expensive software available. Only after they’ve setup the equipment do they realize that they don’t have the design tools they need to meet the demands of their waiting customers. How can you avoid this common pitfall? What software features do you need? How do you decide which level to purchase to keep from limiting the growth of your startup? We presents the answers in this article: A basic buyer’s guide to Vinyl Express® LXi sign software.
Surely you’ve heard of New Yorkers who’ve never been to the Statue of Liberty. This article isn’t about New York, but it’s the Sign College equivalent. We’ve published over 400 articles during the years, all of which are designed to educate our customers. We have basic guides aplenty but somehow, we have overlooked one of […]
Should I use a solvent adhesive or acrylic? What’s the difference between a removable and a repositionable adhesive? When does a removable adhesive become permanent? If you’ve ever asked yourself one of these questions, you’ll enjoy our second edition of the Sign College Newsletter. This week, we’ll talk about the adhesive compounds used in today’s graphic marking films and examine their strengths, weaknesses, and unique applications. Hopefully you’ll be better able to make choices that result in what I like to call “trouble free stickage”.