Choosing your first vinyl cutter is one of the most important decisions an aspiring sign maker faces. A professional quality plotter can make your dreams realities. A bad equipment decision can lead to frustration and failure. The most common start-up sign shop mistake is buying based only on speed, force, and price. Ten years […]
Perhaps you’ve already heard the news. We have an exciting new line of Vinyl Express sign cutters called the Rogue Series. The Vinyl Express Rogue Series resets expectations for crafters, small sign shops and even commercial and industrial sign makers. The Rogue Series contour cutting vinyl cutters raise the bar in features, performance, and value. […]
One of the most frequently asked questions we receive deals with substrates. Just a few days ago a gentleman from New Jersey asked if he could put ORACAL 651 on plywood. Excuse my waffling, but my answer is a definite maybe.
Defective vinyl or problem vinyl is a complaint we hear whenever a person has any kind of issue with their vinyl. We field call after call from many customers on a daily basis. So we have a good feel for the types of problems our customers are having. One of the more common calls we receive […]
Variety is the spice of life. Mixing things up is usually a good idea. Would an un-tossed salad with all the veggies in separate little compartments be as enticing? Probably not. Who drinks rum & coke in separate glasses? Mixing things up is good in food and drink. It’s not so good in layered vinyl […]
Magnetic signs are a low cost alternative to lettering directly on a vehicle. Because a customer can easily put them on and then remove them, they are extremely popular for many small businesses. So magnetic signs are a staple of any complete sign making shop. They can offer two very important ingredients for sign business success: high margins and new customers. Let’s take a closer look at magnetic substrates considering the required tools, target market, your equipment options and finally, the care and maintenance requirements.