This summer we presented our second Sawgrass webinar.
Sawgrass Director of Consumer Education Jimmy Lamb expanded on the Digital Decoration 101 webinar by answering the most urgent questions: What does it cost and what should we charge?
Whether your interest is strictly in the production of custom apparel or in dye sublimation as well, this webinar presents excellent insights for both aspiring and experienced digital decorators. Here’s a sneak peek at what you’ll learn.
Jimmy Lamb breaks down the data into four topics:
• Part 1 – What Does It Cost To Run My Business? or Operating Costs: Learn the processes to calculate overall operating costs. This will help you convert your annual sales and revenue targets into manageable daily and weekly goals and allow you to correctly add your overall operating costs to material costs for a specific job.
• Part 2 – What Does It Cost To Make Things I Sell? or Production Costs: Learn what it really costs to produce an item. The costs of ink and substrates aren’t the only factors. Cost varies depending on efficiency. Learn tips that boost efficiency, drive down your operating costs, and maximize profits.
• Part 3 – How Does the Number I Make Affect My Cost? or Production Techniques: Learn about how production techniques affect productivity, volume, pricing and profit. The cost of downtime can negatively impact operating cost and profitability. Learn to compensate for idle hours in your pricing strategy.
• Part 4 – What Other Production COsts Need to Be Tracked? or Marketing & Margins: Learn about how higher markups compensate for inevitable downtime. Choose your markets based on profitability. Decorating items that have a powerful emotional connection for the customer can produce better margins than corporate commodities.
In addition to exhaustive examination of these four topics, Jimmy shares simple tips that will boost profitability. Did you know that simple but careful marketing choices can translate to higher margins? Did you know that you can add profit by marking up your substrate and materials costs? Have you thought about seeking out the kinds of customers who are willing to pay more for your products?
These insights and many more await you in the What Do I Charge webinar, now archived for your convenience on SignWarehouse TV. We’ve broken it up into smaller sections so you can focus on the subject matter specific to your circumstances, but there’s great info from beginning to end, including a downloadable spreadsheet you can customize to fit your business and product line. Sit back, get a hot cup of Java and drink in the knowledge. The time spent watching could be the first investment in a more profitable digital decoration business.
Spreadsheet link here.
Webinar link here.