A Basic Guide to Pricing Signs, Banners, and Wraps

by | Banner Sales, Business Strategies, Car Wraps, Sales & Marketing

One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.


One Way To Price Banners

by | Banner Sales

There’s a rule of thumb in the vinyl graphics business: Retail pricing should be based on the cost of your materials, plus a 30% markup. That may work for aluminum sign blanks, but if you use that formula for banners, you will cheat yourself and devalue your product. As with all rules, there are exceptions. And pricing in your local marketplace can have an effect at where you set yours.