Banners are big business for sign makers. It’s estimated that 40% of a sign shop’s profits come from custom made banners. So they’re not only popular but also very profitable if priced correctly. The market for banners is deep and wide. You can sell in high volume to retail stores, and in lower volume to a wide variety of secondary markets including schools, municipalities, and individuals. Learning to make, sell, and install banners correctly is an important step to becoming a profitable sign business. To smooth out the road for you, we offer this basic guide to banner making which will give you an overview of the equipment, tools and supplies needed, display options, pricing guidelines, and a few tips. Let’s start with the basic equipment list.
The market for exhibition graphics is tied to the health of the convention industry and, despite the recent economic hardships, there are indications that this sector of the economy is growing. Most exhibition graphics are digitally printed, but don’t assume there’s no place for good old spot color vinyl. To help you monetize this market, we present this article: A basic guide to indoor banner displays.