by Chris | Design and Layout
I liked the video below, taken from one of his recent articles, because it concentrates on logo design, a basic element of a fine sign design. It’s easy to just slap vinyl letters on a substrate; anyone can do that. But to design a sign that communicates and fulfils a need for your sign customer… that separates the true signmaking professional from the amateur. And many sign shops are involved with logo designs because our customers tend to be small businesses.
by Jerry | Design and Layout
We all know that in the world of signs, less is more. According to artist Antoine de Saint Exupery,: “You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.” So keep the message short and sweet and you are bound to grab the attention of prospective customers.
by Chris | Business Strategies, Sales & Marketing
Having a good Web site is one of the most important things for businesses today. Sure, many of the older Ma and Pop shops have yet to go virtual and they are still doing business, but they’re doing old business, and probably not seeing much growth. Putting your business online shows current clients that you are […]