Basic Sign Design: Your Words Say One Thing While Your Design Says Something Else

I liked the video below, taken from one of his recent articles, because it concentrates on logo design, a basic element of a fine sign design. It’s easy to just slap vinyl letters on a substrate; anyone can do that. But to design a sign that communicates and fulfils a need for your sign customer… that separates the true signmaking professional from the amateur. And many sign shops are involved with logo designs because our customers tend to be small businesses.


Sign Making 101: Expert Tips on Creating Eye Catching Content

We all know that in the world of signs, less is more. According to artist Antoine de Saint Exupery,: “You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.” So keep the message short and sweet and you are bound to grab the attention of prospective customers.