by Jerry | Sales & Marketing
Public Relations professionals, or the guy at your business who handles dealing with the press, can do a lot for your business when it comes to mastering the technology overload we find ourselves in today. Just because many sign shops are small businesses doesn’t mean they can’t take advantage of the advances in technology geared toward linking people to businesses on a more social level. After all, small businesses are known for their personal touch. So, how can you get your sign business more involved in social media?
by Jerry | Business Strategies, Sales & Marketing
The thought of using social media to market your sign business causes several knee-jerk reactions. Some of you cringe and back away slowly from the computer screen. Others jump right on over to Twitter, create an account and are tweeting away in 3 minutes flat. Neither group will find success. To use social media marketing effectively for sign making you must have a well-planned strategy.
by Chris | Business Strategies
If your business is online, you know there is value in social media. If you have been trying hard to make use of it, but have yet to see any real results it may be time to examine your social media practices. Follow these 6 tips for social media success.