Vehicle Wraps: Cast or Calendered? As vinyl manufacturing advances, more choices come to market. We all know choice is good for consumers. In the sign industry, we see this in the growing number of options for printable vinyl for car wraps. A few years ago there were only a few cast vinyls suitable for vehicle […]
There’s a rule of thumb in the vinyl graphics business: Retail pricing should be based on the cost of your materials, plus a 30% markup. That may work for aluminum sign blanks, but if you use that formula for banners, you will cheat yourself and devalue your product. As with all rules, there are exceptions. And pricing in your local marketplace can have an effect at where you set yours.
We’re all thinking about saving money. While business owners are looking for ways to save money while increasing profits, so are their customers, many of whom are business owners themselves. In these difficult economic times, why do wholesale stores like Sam’s Club and Costco continue to report high sales figures? Because they are volume sellers. […]
Barter: from a 15th century French verb, barater; “to trade by exchanging one commodity for another”. In today’s economically straining times, we need to be creative and resourceful in ways to cut costs. One way that we’ve all heard of, but may not have considered, is bartering. During the 17th and 18th centuries, colonists bartered […]