Recently, an experienced sign maker who had upgraded their software was distressed when they saw that doing so had altered the fonts in their existing designs. However, they were relieved to find out that their issue could be solved by understanding more about the nature of fonts. Once enlightened, they were off and running and 20 years of work was returned to its original design. Here’s how their understanding of fonts helped them to solve their questions.
To succeed in the sign business, you need to build repeat business. To do that you need to create vinyl graphics that produce value for your customer by communicating effectively. To help you do that, we present A Basic Guide to Sign Design. There is no way we can cover all the sign design topics in just one blog post, but maybe this can give you enough information and resources to get you pointed in the right direction.
Picking the right font can be difficult when designing signs. Either we tend to get in a rut and use the same font over and over again, or we pick fonts that aren’t right for the situation at hand. It can also be difficult to decide on a font when you have to factor in the opinion of the person commissioning the sign. Here are some basic guidelines for choosing the right font for the job