by Jerry | Sign College, Vinyl Cutting
Magnetic signs are a low cost alternative to lettering directly on a vehicle. Because a customer can easily put them on and then remove them, they are extremely popular for many small businesses. So magnetic signs are a staple of any complete sign making shop. They can offer two very important ingredients for sign business success: high margins and new customers. Let’s take a closer look at magnetic substrates considering the required tools, target market, your equipment options and finally, the care and maintenance requirements.
by Jerry | Banner Sales, Business Strategies, Car Wraps, Sales & Marketing
One of the most important and frequently asked questions from new sign makers is what do I charge? No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period. So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences. Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.
by Jerry | Product Reviews, Vinyl Cutting
Economists predict that, even as recession gives way to recovery, unemployment will rise. As the economy sheds more jobs, there will be more people starting their own businesses, whether by choice or necessity. These potential customers need your services, perhaps even more so than the brick and mortar businesses that are the mainstay of the […]