One Way To Price Banners

There’s a rule of thumb in the vinyl graphics business: Retail pricing should be based on the cost of your materials, plus a 30% markup. That may work for aluminum sign blanks, but if you use that formula for banners, you will cheat yourself and devalue your product. As with all rules, there are exceptions. And pricing in your local marketplace can have an effect at where you set yours.

Quoting Prices for Custom Vinyl Logos

SignWarehouse received this email from a customer asking about pricing… “We are having some difficulty quoting our customers for vinyl logos. We sometimes hear that we are too high and other times we hear that we are priced far below others. We have not been able to come up with a standard price sheet and we are […]