1. Learn more about your sign customer. Find out what motivates them; find out what they are after. When you know what they are looking for, you know how to present your signs in a way that clearly shows it meets their needs. Ask questions and really listen to how your customer answers them. 2. […]
As much as you may hate making sign sales calls, they are a part of every successful sign making business. Being well prepared for your sales call will help you feel less nervous, and make the process more natural. You will also better be able to pitch your sign solutions and focus on the needs of the client. Preparing beforehand ensures you ask all the right questions and greatly contributes to the success or failure your sales call.