Well, at this point in the game, most businesses that are doing well are doing things right as well, which means one slip up can translate as a loss of business to the competition. Keep your sign shop at the top of its game by having a clear marketing strategy and avoiding these common marketing mistakes.
Starting Monday, May 14 the U.S. Postal service will be increasing postage fees, and that has many of us sign business owners cringing. From sending out newsletters, to coupons, and even simple business correspondence, we all budget a certain amount to spend on postage, and these changes could end up costing your sign making business. Businesses that send out packages will be hit the hardest, but there are ways to get creative and actually end up cutting costs around the new pricing system, which is based on package shapes.
We all know the technology is a powerful tool; what we fail to do at times is take advantage of it. Are you putting technology to good use for your sign making business? Try implementing the following suggestions to get technology working for you.
Some people just seem to know how to captivate an audience. We find ourselves paying attention to the most random of people, oftentimes for little or no reason. For example, is there a Trump building in your city?, when was the last time you heard about Lady Gaga on the news?, what popular candy makes mouths happy? We’re not trying to get famous as Trump, Gaga or Twizzlers, but we can take a few lessons from them on how to increase our audience and build a better business.
Neuromarketing is the place where brain science and marketing meet and they’ve discovered a way to build trust in just two words.