Basic Sign Design: Your Words Say One Thing While Your Design Says Something Else
I liked the video below, taken from one of his recent articles, because it concentrates on logo design, a basic element of a fine sign design. It’s easy to just slap vinyl letters on a substrate; anyone can do that. But to design a sign that communicates and fulfils a need for your sign customer… that separates the true signmaking professional from the amateur. And many sign shops are involved with logo designs because our customers tend to be small businesses.