Basic Sign Design: Your Words Say One Thing While Your Design Says Something Else

I liked the video below, taken from one of his recent articles, because it concentrates on logo design, a basic element of a fine sign design. It’s easy to just slap vinyl letters on a substrate; anyone can do that. But to design a sign that communicates and fulfils a need for your sign customer… that separates the true signmaking professional from the amateur. And many sign shops are involved with logo designs because our customers tend to be small businesses.


5 Basic Sign Design Mistakes You Don’t Want to Make

The sign is part of every business’ sales team; while it might not speak a word, it says volumes about their business, and when the rest of the staff clocks out at 5, the sign keeps working, day and night, 24/7, 365 days a year. The old saying is true: “A business with no sign is a sign of no business.” Since signs are a key marketing tool, they make them attractive and easy to read. While you want your signs to use an original design, make sure they don’t stand out from the crowd in the wrong way by avoiding this 5 signage no-nos.