by Jerry | Sales & Marketing
The old-schoolers know it as pencil selling. My business education taught me to call it return on investment (ROI) analysis. Whatever you know it as, this method takes your prospective customer through the math involved of the cost of their sign purchase versus the return. Here’s how to do it.
by Jerry | Business Strategies
In small sign business management finance means more than just dollars and cents. Managing your finances properly will do more for your sign making business than just increase your gross profit.
Here are are 6 tips that will enable you to let your finances work even harder for your business:
by Jerry | Business Strategies, Sales & Marketing
One of the hardest things about being a small sign making business owner, being self-employed or doing contract work is making sign estimates. Assigning a value to the goods and services you offer can be quite tough.