Picking the right font can be difficult when designing signs. Either we tend to get in a rut and use the same font over and over again, or we pick fonts that aren’t right for the situation at hand. It can also be difficult to decide on a font when you have to factor in the opinion of the person commissioning the sign. Here are some basic guidelines for choosing the right font for the job
Mr. Steinweiss said he was destined to be a commercial artist. In high school he marveled at his classmates who “could take a brush, dip it in some paint and make letters,” he recalled. “So I said to myself, if some day I could become a good sign painter, that would be terrific!”
The sign is part of every business’ sales team; while it might not speak a word, it says volumes about their business, and when the rest of the staff clocks out at 5, the sign keeps working, day and night, 24/7, 365 days a year. The old saying is true: “A business with no sign is a sign of no business.” Since signs are a key marketing tool, they make them attractive and easy to read. While you want your signs to use an original design, make sure they don’t stand out from the crowd in the wrong way by avoiding this 5 signage no-nos.
I stumbled accross a Flickr collection of old road signs by PopKulture that I thought you would enjoy, there are over 300 photos posted here. As a kid, I remember taking road trips with my parents in the late 50’s and early 60’s along Route 66. These signs were definitely a part of the memories and evoke a certain period and style. ( I also got the same feeling from watching the DVD of Pixar Studios’ “Cars”.)