Well, at this point in the game, most businesses that are doing well are doing things right as well, which means one slip up can translate as a loss of business to the competition. Keep your sign shop at the top of its game by having a clear marketing strategy and avoiding these common marketing mistakes.
Some people just seem to know how to captivate an audience. We find ourselves paying attention to the most random of people, oftentimes for little or no reason. For example, is there a Trump building in your city?, when was the last time you heard about Lady Gaga on the news?, what popular candy makes mouths happy? We’re not trying to get famous as Trump, Gaga or Twizzlers, but we can take a few lessons from them on how to increase our audience and build a better business.
With an increased need for web-sites, designers are popping up all over the place, but don’t be fooled: not all designers are created equal. While you can depend on a designer to make the site, it is your responsibility to get informed on what makes a successful web-site and make sure your designer adheres to your requests.
Having a good Web site is one of the most important things for businesses today. Sure, many of the older Ma and Pop shops have yet to go virtual and they are still doing business, but they’re doing old business, and probably not seeing much growth. Putting your business online shows current clients that you are […]
After the last post on automating your sign business, I thought I would share some of the web marketing tools we have used in the past. Being a business owner has plenty of challenges, but thankfully there are a whole host of tools out there that can help you better manage your business. It’s 2010 […]